Ladbrokes.com.au Vs Picklebet - In-Depth Betting Site Comparison

Established back in the late 1800s in England, Ladbrokes is one of the leading brands worldwide when it comes to online gambling. The site has been live in Australia since 2013, so Australians have had ample opportunity to give it a test. Many have and many have stuck with it.

Picklebet is an Australian-based esports and sports betting entertainment company that has added horse racing to its offerings for fans all around the globe. The platform was formed in 2017 in Australia with the intention of creating a betting and entertainment experience for the modern punter.

In what may initially seem like an easy matchup for Ladbrokes, we just might be surprised at how Picklebet performs in this direct head-to-head comparison as part of our Battle of the Bookies series.

In our Battle of the Bookies series, we stick to a strict set of criteria in order to keep things fair across the board. The sections of a betting site we look at include:

Odds Value: How much you pay for something should always be worth what you get in return. In the betting world, things aren’t any different to other businesses where you would purchase something from a store and have a price you’re willing to pay. Value is key and we make sure that’s what you’re getting from the bookies we evaluate.

Available Markets: Similar to a regular store again, the markets that are available compare to the amount of choice you have when looking for particular products. Within each sport, the more events and competitions that are covered and the more things you are actually able to bet on, the happier the customer is going to be. Most punters don’t just want to bet on Winner markets.

Betting Features: Betting features allow us to do much more with our money. We’re able to bet on specials, place more personal bets, place more intricate bets and even increase our chances of walking away with some profits - particularly with Cash Out features and the like. The best betting sites are those that offer unique, lucrative betting features that we cannot find anywhere else.

Betting App: Sometimes, a mobile site just doesn’t cut it. The modern sports and racing betting app will provide every feature that can be found on the desktop version of the same brand’s platform. Sites that allow us to bet from wherever we are without limits are the sites we certainly prefer over those that do not.

VIP Program: When we’re consistently spending our time as well as our hard-earned cash with a particular betting site, we like to feel appreciated. Many sites will reward repeat customers through a loyalty program, where users can unlock more exclusive rewards in return for the time and money they are spending.

Safety & Security: There are several instances in the past where hackers have managed to get hold of customer information by accessing the information they’ve entered when registering for a betting site. In recent years, betting sites have responded to this by employing encryption technology - and these are the betting sites we prefer.

Payment Methods: There’s no use signing up for a betting site if you’re then not able to make any deposits and participate in the betting experience they provide. The more payment methods there are accepted by a betting site, the more customers there are that are going to be able to take part.

Live Betting & Live Streaming: Live betting is nothing new but there are still many online betting sites out there that are yet to implement the ability to wager on sporting events as they are taking place. There are even fewer betting sites out there that provide live streaming. The winner of this category is usually the site which offers both of these features of the highest quality.

Customer Support: When we’re in need of help when registering, placing bets or trying to cash out our money, it should never be hard to get it in the modern age. The betting site that wins in the Customer Support category is the site that offers the most methods of contact, as well as the fastest, friendliest and most informed responses.

Promotions: The promotions that are offered by betting sites can really help our money go so much further, whether that’s by increasing the funds directly, improving the odds or even by offering regular cashback on expenditures. Due to Australian law, we can’t go into detail about the promotions these sites are offering, but we can let you know which site we prefer for their offers.

Licensing and Regulation: In order to be able to operate in Australia, betting sites have to be licensed and regulated by the appropriate authorities. This category will usually end in a draw, as we will never feature a betting site that is not legally operating in the region.

Responsible Gambling Practices: On most betting sites, you’ll notice links to a Responsible Gambling Policy at the bottom of the site. These will usually highlight the importance of betting responsibly and will list the tools that are in place to help customers that are at risk of becoming addicted to gambling. This point goes to the sites that seem to care more about their clients.

In all of the above categories, we have pitted Ladbrokes and Picklebet against each other to see who will come out on top overall.

And the results are in!

Ladbrokes may have come out on top more often than Picklebet, but the sheer number of ties across the categories is surely a positive thing as far as Picklebet are concerned, who only won in the Best Features category.

So, while Ladbrokes do win this head-to-head in our Battle of the Bookies series, we hope you can take the 7 draws into account and realise that Picklebet is well worth your time and money, too.

Looking at a site that compares odds, you'll see that the prices are very consistent across the board, with no one site asking much more or less than the others.

Picklebet is no exception; its odds on sports, Esports, and racing are generally comparable to those offered by other sites, with the exception of a handful that provide higher or worse rates in certain areas.

Ladbrokes is in the same boat, and due to regular promotions, they're even able to provide higher odds than their rivals on some occasions.

However, neither site regularly gives better odds than the other, thus this round is a draw.

Every major tournament, competition, or event should be covered by betting markets, and there should be multiple markets available within each. Picklebet does very well in this category, especially for the most popular sports like football, cricket, basketball, and Aussie rules.

Ladbrokes are very hard to beat when it comes to betting markets, as they’ve been providing a vast array of markets across a huge range of sports for many years now.

While Picklebet did manage to impress us, they still fall short of Ladbrokes who will receive the point in this category.

While Ladbrokes does offer some great betting features that can be used to improve the overall betting experience on the site, Picklebet does offer a few things that Ladbrokes does not.

These things include Esports betting markets, “Pickems” and “Coverage”, where you can discover valuable information on upcoming events.

As a result of this, we’re going to award the point in the category to Picklebet in a rare “Best Feature” loss for Ladbrokes.

The Ladbrokes app has been downloaded by hundreds of thousands of users already, many of which have left great reviews of the service, stating that it is just as good as gambling on the main website - and we couldn’t agree more.

Similarly, the Picklebet app is available for download and installation on the newest models of Android and iOS smartphones and tablets. This programme is completely free to download and use, and it has the same fantastic appearance, intuitive interface, and full set of features as the full desktop version of the same platform.

This section of this Battle of the Bookies comparison will be classified as a tie.

While both of these sites do offer great promotions which essentially reward their customers, neither of them offer an actual loyalty program which would provide more exclusive bonuses to those that spend more time and money with them.

As a result, there will be no winner in the section of the head-to-head comparison between Ladbrokes Australia and Picklebet AU.

Whichever of these two sites you choose to sign up with, whether that’s just one of them or both, you’ll be pleased with the level of security you get when entering your personal information and payment details.

All information, on both sites, is encrypted, so even if the information falls into the wrong hands, it will be unreadable.

This is yet another round that will be considered a tie in this head-to-head.

Ladbrokes has, by far, the greatest number if payment options that we’ve seen on any online betting site in Australia so far. In fact, worldwide, it’s only sites that accept crypto that will offer a greater number of options.

Picklebet accepts a limited number of Australia's most common payment options for transactions. These options are safe and will guarantee that payments are made quickly and without costs. This betting site accepts Visa, MasterCard, POLi, and PayID for deposits and withdrawals.

The fact that there are so many different payment methods available makes Ladbrokes the clear victor in this category.

Customers at Ladbrokes are able to place wagers on sporting events that have already begun and can even watch a number of them live on the site as they’re taking place.

Unfortunately, Picklebet does not offer in-play betting just yet and there is no way of watching any of the events live on the site.

Ladbrokes gets the point in this category as a result.

Ladbrokes offer a variety of methods which can be used to contact their customer service team at any time of the day or night. Whether you prefer to use a live chat, social media, email or telephone, there’s an option for you to use.

Picklebet offers similar methods of contact, however they are only available to respond between 09:00 and 19:00, which pales in comparison to almost any other betting site in Australia.

This section is a clear win for Ladbrokes.

Picklebet has a Responsible Gaming Policy outlining their views on responsible gaming and how they seek to safeguard players at risk of developing a gambling addiction.

The betting company is dedicated to providing its customers with a safe and secure betting environment. Clients may use the many available tools for responsible gambling to learn how to incorporate risk-free strategies into their betting.

At Ladbrokes, you’ll find more of the same and another betting brand that clearly cares about the customers that register accounts with them.

Owing to the level of care provided by both companies, a draw will be the result in this particular category.

Licensed by the Northern Territory Racing Commission, Ladbrokes is very much acting legally when they are accepting bets in Australia. They are also regulated and governed by the appropriate authorities who ensure all players are paid out if they win their bets.

The Northern Territory Government of Australia has properly licenced and controlled Picklebet's operator, Puntaa Pty Ltd, and they have no history of refusing to pay out prizes to consumers who have rightfully earned them.

With both of these sites being licensed and regulated as they should be, this will be another round that ends in a tie.

Ladbrokes has a long history of offering promotions to its clients, which can really improve the overall value that customers get from using this betting site.

Picklebet certainly competes in this category, though, offering a number of ongoing promotions which customers can use to get much more for the money they are depositing into the site.

We can’t tell you too much about the promotions, though - you’ll have to register first and locate the “Promotions” tabs on their respective sites.