Marantellibet is a well established bookmaker in Australia having been in operation for more than 50 years. This family run business was started by Gavin Marantelli who started operating as a track bookmaker in the early 70s before going online with Marantellibet in 2022. Racing is obviously a specialty for the brand, but in keeping with the times, they offer an extensive book of sports betting options.

✅ Exclusive Marantellibet Code is BETS ❌ Could have more sports markets

PlayUp was established in 2019 and has quickly become one of the powerhouse online bookmakers in Australia. They offer just about every market you could think of, and you can also link your account to their fantasy sports betting platform Draftstars which is the only fantasy betting app you’ll ever need.

✅ 100% Aussie-owned & operated ❌ No live streaming

Dabble is one of the most exciting bookmakers in the Australian online betting space as their product is more unique than any other. There is no desktop site to bet from which some could see as a downside, but all of their technology and development has gone into their app, making it a standout among users. Banter and community is their focus, and that shows with features like ‘Copy Bet’ where you can follow successful punters and copy their bets in an instant. 

✅ Exclusive Dabble Sign Up Code is BETSAU ❌ No desktop site

Ladbrokes is one of the oldest bookmakers in the world having started in the UK in 1886. They expanded their operation to Australia in 2013 with the launch of Ladbrokes Australia, and the powerhouse bookmaking operation has gone from strength to strength since. They have been a key innovator in the betting industry and continue to be first to the party having launched their AI powered Form Genius in 2024.

✅ Exclusive Ladbrokes Code is BLACKBOOK
✅ Well-established brand
✅ AI Form Genius
✅ Strong site security
✅ Expert tipsters & Ladbrokes Blog
✅ Huge range of promotions
✅ Top-rated mobile apps
✅ 24/7 Customer support available ❌ Better odds to be found elsewhere
❌ Less futures markets than competitors

Elitebet is a 100% Australian-owned and operated bookmaker and was launched in 2012 by Daniel Paolini who operated as an oncourse bookmaker at Rosehill Gardens. Their main focus is horse racing, and their team boasts to offer some of the best customer service going around. Although racing has been and continues to be a strong focus, they are innovating in the sports betting vertical with AI powered form guides for AFL and NRL which provide instant stats to help find that winning edge.

✅ Exclusive Elitebet code is BETSAU ❌ No live streams

Interestingly, Neds was launched in 2017 by a group of former Ladbrokes employees that thought they could serve the Australian betting audience better. They met with instant success and the company was acquired by Ladbrokes but retained the employees that made the product great. Fast forward to now and Neds is one of the biggest online bookmakers in Australia with an innovative product that appeals to a wide variety of punters.

✅ Exclusive Neds Sign Up Code is BLACKBOOK ❌ Same odds as Ladbrokes

Palmberbet has been in operation in Australia for more than 60 years as a family-run bookmaking operation. They entered the online space in 2013 with Andrew, Grant, Matthew and Adrian Palmer being at the forefront of the business. They offer a more personalised betting experience than most, and they pride themselves on offering good odds and actually taking the punter on instead of just copying market prices from rival bookmakers.

✅ Australian-owned and family run ❌ Limited withdrawal methods

Probably the biggest bookmaker in the world with operations in Europe, Africa, USA and Canada, Asia and Oceania. The Australian arm, bet365 Australia launched in 2012 and has been a front runner in the online bookmaking space since its inception. Their live streaming service is simply the best you will find anywhere, and the offer a wide range of promotions on sport and racing.

✅ Exclusive bet365 code is BESTBETS ❌Can restrict accounts

A relative newcomer to the Aussie online betting ranks having launched in 2017 as an esports betting platform. They extended their markets to sport in 2020 and also added racing markets in 2023. They have an unrivalled esports betting experience with live streams and more esports markets than any other bookie, but their sports and racing product has really taken off with some exciting features like First 4 Betting. These guys definitely didn’t take the traditional route to creating a leading betting site, but they have outdone themselves and the product continues to go from strength to strength.

✅ Exclusive Picklebet Affiliate Code is NEWBETS ❌ No phone betting or live betting

PuntNow is a member of the Victorian Bookmakers Association and was launched in 2023. This is the youngest of our top 10 bookmakers but they have hit the ground running with a neat, user friendly mobile app and desktop site. The platform lacks some of the bells and whistles other sites have, and instead, PuntNow has remained focussed on offering great odds and customer service.

✅ Exclusive Puntnow referral code is BESTBETS ❌ No live streaming for sport or racing

Another online betting site that hails from oncourse bookmakers. TopSport was launched in 1998, which doesn’t make them new, but with so much attention around the goliath bookmaking operations, this boutique bookie deserves a mention. They offer really fair prices on racing and sport, and they offer one of the best In Play betting services by calling 1800 TOPSPORT.

✅ Exclusive TopSport code is BETSAU ❌ Not as many promos as some rivals

The timing wasn’t great for Realbookie to launch as they did so in 2020 during the coronavirus pandemic, which makes them still relatively new. Although the online betting platform is new, the site and app are run by real bookies (as the name suggests). Realbookie is owned by Mark Sampieri whose late father, Graeme, had been a long standing and respected bookmaker oncourse in Victoria. He was renowned for taking on punters and never shying away from a big bet, and that seems the philosophy behind Realbookie.

✅ Exclusive Realbookie code is BESTBETS  ❌Lack of sport live streams

Launching just in time for the 2023 spring carnival, Justbet offered a strong racing focussed product with every bet earning rewards. Their sports markets are continually growing, and the clean user interface makes the app simple to use. Login to see daily promotions and try Justbet for yourself.

✅ Exclusive Justbet code is BETSAU ❌ No live streaming on sport or racing

One of the newest bookies to hit Australian shores, PuntZone was launched in late 2024 and is Australian-owned and operated. They are regulated by Liquor & Gaming New South Wales, so you can rest assured that they comply with Australian gambling standards. While their racing coverage is extensive, there is a heavy sports focus meaning you can find just about any sport market you are looking for.

✅ Exclusive Puntzone code is BET ❌ No dedicated app as yet

Launching in late 2023, Tradiebet has been in the game long enough to hone their product to suit their target audience. A solid mix of racing and sports markets as you would expect, and they appear to have a wide range of promotional offers on both racing and sport.

✅ Exclusive Tradiebet code is BETSAU ❌ No live streaming

betfocus entered the Australian market in early 2024 and has provided an app and desktop site that have a unique feel to them. One thing in particular that makes them standout in a sea of bookmaking options is their betfocus rewards. Register for an account and see what the hype is about.

✅ Exclusive Betfocus code is BETS ❌ No live streaming

Midasbet features among our top 10 new bookmakers but has actually been around since July 2022. They have a dedicated app, and users can log in to see the vast range of promotions they offer. There is nothing particularly innovative about the betting platform, but they do have highly competitive odds which make them a must in your bookie bag.

✅ Exclusive Midasbet code is BETSAU ❌ No live streams

While still a relatively new bookmaker, Sterling Parker has been around since August 2023, and their product has improved significantly since then. On first appearance, the site and app ooze elegance and sophistication, and beneath the surface, their product is actually quite well rounded. They offer some great features like Protest Payout and Best of 3 Totes which are generally associated with the big bookies. There is a stack of promotions on offer for racing and sport, especially Saturday racing.

✅ Protest Payout ❌ No live streaming

Launched in June 2020, Winnersbet also had to deal with a pandemic that saw major impacts on sport and racing around the world. The site is owned by bookmaker Da He, and punters can rest assured that bets will be paid out as Winnersbet is a member of the Victorian Bookmakers Association. The site and app have a clean feel to them and are easy to navigate, meaning it takes no time at all to get bets on.

✅ Exclusive Winnersbet referral code is BETS ❌ No live betting or live streams